Check Out the Queenfish!

Our queenfish, Kristin Roberson, earned her Travel Marketing Professional Certification from Southeast Tourism Society Marketing College on April 9th! Kristin was one of 37 new TMPs (Travel Marketing Professionals) recognized at the Southeast Tourism Society’s spring meeting in Charlotte, North Carolina. STS Marketing College started in 1992 and, to date, 879 people have earned their TMP certification. In addition to earning her TMP, Kristin also received her Festivals and Events certification. In order to earn this certification, it required an additional 24 hours of course work during Marketing College.

The STS Marketing College is a professional development program that, for one week each summer, turns the facilities of North Georgia College and State University in Dahlonega, Ga., into a laboratory to teach tourism marketing.

Instructors are working professionals in the travel industry such as convention and visitors bureau executives, public relations practitioners, sales and marketing consultants and research experts.

“There is not another program like ours in the country; we are the envy of travel professionals in other regions,” said Bill Hardman, president and CEO of STS.

Tourism ranks as the first, second or third-largest industry in the 12 STS states that stretch from Virginia to Louisiana. Course topics include special event marketing, media relations, tourism advertising, vacation research, crisis management, heritage tourism and community/rural tourism. The Festivals and Events sessions focus on overall operations, logistics, safety, merchandising, sponsorship and entertainment components. After the classroom work, students also must complete a project that relates to their employment.

 

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Hot off the Press: The Latest Facebook “Un-Facts”

banana bandana telephone game

New App: Insta-Gossip!

When I was in middle school, I remember playing a fun classroom game called “telephone.” It started with the teacher whispering a phrase to a student, who would then whisper what he/she heard to the next student, and so on until it reached the last student. The rules were pretty basic: #1) you had to whisper so no one else but the person you’re telling could hear you, and #2) you weren’t allowed to repeat whatever you said, and that’s where it got interesting! As the message traveled from student to student, it became misinterpreted and distorted. When it finally reached the end, the last student had to announce the message – or at least what they thought was the message – to the rest of the class, oftentimes with hilarious results.

The telephone game, also known as Chinese whispers, is a perfect example of how information becomes misconstrued and garbled traveling from person to person over time. However, gossiping is not a new concept to communication – but social media is. Now, we can share gossip, misstatements, misconceptions, tall tales, absurd stories, and downright un-truthiness instantly at the push of a button and share it with thousands of people! Go technology!

But never fear!

Your marketing superheroes are here! We’re in the virtual trenches every day, traversing through viral nonsense, social hyperboles, and photos of Kim Kardashian’s humongous butt. When your Facebook newsfeed begins exploding and all hope is lost, you can count on us to bring you the truthiest truth from across the web, triple fact-checked for accuracy and deliciousness.

kim vs wonder woman

“I heard Facebook is deleting people?! Help pls!!!”

“What’s up with Facebook? I heard that if you haven’t logged into your Facebook in a while, they’re literally going to delete your account! Like, they’re gonna delete a bunch of people’s accounts! And then everybody’s Page Likes are gonna go down! OMG! SRSLY?!”

Ok people, here’s your monthly serving of truthiness:

The answer is no: Facebook is NOT deleting or removing inactive accounts. However, in the coming weeks, Facebook will be removing Page Likes that have been placed by accounts that are now deactivated or memorialized. Image result for tiny music note‘Tis the season for some spring cleanin’!Image result for tiny music note

What does this mean? It means that Admins may (or may not!) see a small dip in Page Like numbers… but it’s important to remember that these removed Likes represent: #1 people who have deleted their Facebook account and are no longer active anyway, or #2 dead people.

Why is this happening? To make Page Likes more accurate, consistent, and up-to-date.

What’s gonna happen now? In my opinion, only Pages that have thousands of followers (like McDonald’s or Walmart) or Pages that have been around for a super long time (like… McDonald’s or Walmart) are gonna see any difference at all.

But regardless of the outcome for any Page, your new Page Like count will reflect your actual living, breathing followers, which will give you a more accurate representation of your audience. Sorry Zombie Fred, no one cares what Pages you like anymore.

fred the zombie

So, in conclusion, there is nothing to worry about, and no, Facebook is not deleting profiles all willy nilly. Even if you see a decrease in your Page Like numbers, you can rest easy knowing that there’s a really good chance those lost Likes weren’t viewing any of your content anyway.

For further reading, click here for the long (and much more boring) version, straight from the virtual horse’s mouth!

Written by: Kate Hellmich
March 22, 2015

Marketing Superhero

As some may have noticed, our account managers refer to themselves as Marketing Superheroes. You may wonder why, considering what type of superpower could an individual who works at a boutique marketing firm obtain? Each of our account managers is relied on to manage social media marketing, obtain website management, create unique marketing strategies, develop top notch email marketing campaigns, maintain all forms of public relations and construct a distinguishable brand image for each client — all with a smile on our face. Essentially, we have the combined powers of multiple jobs — social media manager, email marketing manager, print media specialist, customer service representative, event planner, graphic designer, website manager, marketing consultant, tech geek, troubleshooting, and pretty much whatever else you need, just ask!– all rolled into a single individual: a Marketing Superhero!

superheroes-blue-night

Your 2015 Social Media Strategy

Tips on Creating Your 2015 Social Media Strategy

“Those who fail to plan, plan to fail.”
–Winston Churchill.

You make plans for retirement. You make plans for Christmas vacation. You even make plans for what you’re going to buy at the grocery store this evening. So why not make plans for your social media? Planning is the key to a success, especially in the business world. Now is time to plan your 2015 social media strategy.

Is social media marketing a part of your company’s budget for next year? If not, it should be! 74% of consumers say that social media influences their purchasing decisions. In this “social networking economy,” can your company afford not to be on social media?

Here’s my 6 easy-to-follow steps on adding social media to your 2015 business plan:

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People search 1 billion times per day on Facebook. Will they find your business?

1.     Start with Facebook. Create an official company business page on Facebook. Invite all your friends to like your new page. With over 1.35 billion monthly active users on Facebook, it’s easy to see your fan base grow!

2.     Create a Content Calendar. This only takes a few minutes but can lead to big results! Start filling the calendar out month by month listing industry knowledge, customer FAQ’s, business/staff fun facts, and company promotions. Try it online with Google Calendar or Week Plan.

3.     Assign a single, dedicated point person in your business to manage your social channel and check it on a daily basis.

4.     Set guidelines. You’ll need to set some groundwork on how to handle consumer feedback – such as replying to likes and comments in a timely manner, how to respond to negative feedback in a professional, friendly manner, and how to follow up to customer questions and online reviews.

5.     Start Building Your Fan Base. Print out signs and place them in high traffic areas of your business letting customers know how they can connect with you on social media (i.e. “Follow us on Facebook for the latest news, exclusive offers, contests, and more!”). Add a social link or button to your website. Search for vendors and businesses with whom you’d like to connect – follow their company pages.

6.     Say “Thank You” often to your loyal fans and followers!

What are you waiting for? It’s easy! Plan on implementing at least one social media channel into your 2015 marketing plan. If you’re still hesitant about creating or maintaining a business page, give us a buzz! We’d love to hear your questions! For all things social media, contact us today! Don’t worry, we don’t bite [often].

Office Phone: 251-968-1135
Email: info@thinkpinkfish.com

 

From Everyone at Pink Fish Marketing,
we wish you a Merry Christmas & a Happy New Year!
Now bring us some figgy pudding!
[Wait, what? Figgy pudding? Who puts figs in pudding?! We’ll pass on that.]

Social Media for Business

Why is social media for business more important today?

For many business owners and managers, it’s hard to understand why social media for business is so important. You have plenty of daily demands while running your business, so why add the burden of managing a social media account? The reality is that having a social media business presence is more important than ever.

Social media, love it or hate it, is becoming a must for businesses to connect with consumers. Here are a few 2014 stats that I thought you would find interesting:

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These facts are pretty impressive! So how are you going to capture that huge consumer base in 2015? Start by creating your own social media strategy. Make sure it’s properly budgeted for and included in your annual marketing plan. While social media is free for businesses, it does require an investment of your time!

Now’s the time to break out that laptop, tablet, or pen & paper to start writing your 2015 destiny! Are you still not sure where to start? Connect with our team — we’re happy to lend a helping hand while charting your course to success.

The Pink Fish Story

When is the last time you saw a pink fish? I can vividly remember recently seeing these beauties while visiting my son’s doctor, at the aquarium in New Orleans, and while dining at a local seafood restaurant. Do you recall the last time you saw a grey fish, black fish, or tan fish? Probably not, because those colors didn’t stand out, you lost interest or maybe even got distracted.

This theory is exactly why we selected a hot pink fish for our logo.  We knew by visually showing the connection between an electrifying marketing message and how that message makes a business stand out from their the competition, the importance of marketing could be easily understood.

Click here to read more on “The Pink Fish Story” and learn how we help our clients become a “Pink Fish“.

Welcome to our New Site!

Thanks for stopping by! Our new website features a custom theme built on HTML5. It employs CSS3 media queries for a responsive design that looks great across all devices. Happy browsing!